How to set up a gym from scratch in 2025: complete guide with budget
Everything you need to know to open your own gym: investment and advice
Are you thinking about opening your own gym but don't know where to start? At Fitness Tech we explain how to open a gym from scratch, with a practical guide, estimated budget, and real advice based on the experience of industry professionals. Whether you want to open a commercial gym or set up a small personal training center, this guide will serve as a roadmap to start off on the right foot.
1. Define your gym concept
Before investing a single euro, it is essential to define the type of gym you want to open. Not all centers require the same investment or target audience. There are several modalities:
- Traditional gym: with weight machines, cardio area, and group classes.
- Functional training or Cross Training center: open space, free weights, bars, and racks.
- Boutique studio or personal training: individualized attention and focus on the customer experience.
- Home or corporate gym: aimed at private or internal use, ideal for offices or residences.
The clearer your concept, the easier it will be to calculate the cost of setting up the gym and plan the purchase of the right equipment.
2. Market study and competition analysis
Before opening, analyze your surroundings: what gyms are nearby? What do they offer? At what price? This step will help you define a different value proposition.
- Population and density of potential users.
- Prices of direct competitors.
- Complementary services (classes, nutrition, physiotherapy…).
- Local trends (functional training, open box, boutique gym…).
At Fitness Tech we recommend dedicating at least two weeks to this research. With that data, you can adjust your model and avoid unnecessary investments.
3. Business plan and basic budget
The next step to setting up a gym from scratch is to create a business plan that includes costs, income forecast, and break-even point.
| Concept | Approximate investment |
|---|---|
| Rental or premises (100–300 m²) | 1,000 – 3,000 €/month |
| Renovation and flooring | 5.000 – 15.000 € |
| Fitness Tech Equipment | 10.000 – 25.000 € |
| Licenses and insurance | 2.000 – 5.000 € |
| Marketing and web | 1.500 – 3.000 € |
| Staff (if applicable) | €1,200 – €2,000/month per trainer |
In total, the cost of setting up an average gym in Spain ranges between
4. Choose the ideal location
The space must be accessible, visible, and well-ventilated. Make sure it complies with municipal noise and safety regulations.
- Minimum area: 100 m² for a small gym.
- Clear height: minimum 3 m if including racks or high pulleys.
- Insulation and technical flooring: reduces noise and improves durability.
5. Select the right equipment
Once the space and budget are defined, one of the most important steps comes: choosing the gym equipment. The machinery you select will determine both the type of client you attract and the training experience you offer.
At Fitness Tech we recommend prioritizing robust, versatile, and low-maintenance machines, especially if you are just starting out. Choose equipment that allows a variety of exercises without requiring a large initial investment.
Main equipment categories:
- Strength machines and free weights: multipower, power cages, adjustable benches, and Olympic plates.
- Cardio: treadmills, stationary bikes, ellipticals, and rowing machines.
- Functional training: racks, hex dumbbells, bars, kettlebells, and resistance bands.
- Accessories and technical floors: mats, steps, rubber tiles, tatamis, and acoustic protection elements.
💡 Fitness Tech Tip: start with the essentials and expand your equipment according to actual demand. A functional and well-organized space is more profitable than a gym overcrowded with machines.
6. Plan the space layout
The gym layout directly affects comfort, safety, and user flow. An efficient design improves the customer experience and prevents accidents.
Recommended basic areas:
- Reception and rest area: with visual access to the training area.
- Muscle training and free weights area: prioritize space and floor stability.
- Cardio area: next to windows or with good ventilation.
- Functional or group class area: clear space for dynamic work.
- Storage and cleaning area: essential to maintain order.
At Fitness Tech we advise you on layout and space ergonomics, adapting the design to the type of gym you want to create.
7. Obtain licenses and comply with regulations
Before opening the doors, make sure you have all the legal permits. Regulations may vary depending on the autonomous community, but there are common requirements:
- Opening or activity license.
- Safety certificates, accessibility, and noise.
- Civil liability insurance.
- Compliance with occupational risk prevention regulations.
Always consult with your city council and seek advice from a specialized technician or manager.
8. Design your identity and marketing plan
A gym is not only distinguished by its equipment but also by its brand and digital presence. Define a coherent identity with your target audience: name, logo, colors, and communication tone.
Recommended strategies:
- Create a professional website optimized for SEO.
- Activate social media profiles with valuable content.
- Offer opening promotions or discounts for the first members.
- Collaborate with personal trainers and local influencers.
9. Calculate return on investment (ROI)
The break-even point tells you when your business starts generating profits. Consider all expenses (rent, utilities, maintenance, staff) and compare them with your projected income.
Indicative example:
- Initial investment: 35.000 €
- Average fee per client: €40/month
- Gym capacity: 150 members
With a 60% occupancy, return can be achieved in less than 18 months if you keep costs controlled and good customer retention.
10. Gym maintenance and evolution
Your gym must evolve over time. Listen to your customers, renew equipment, add new classes, and update your image.
Key guidelines:
- Perform preventive maintenance on equipment every six months.
- Evaluate user satisfaction and adjust schedules or services.
- Expand the space or the machine catalog according to demand.
- Introduce complementary services (nutrition, physiotherapy, online training).
At Fitness Tech we support you even after opening, with technical service, spare parts, and ongoing advice so your gym keeps growing.
Conclusion
Setting up a gym from scratch requires planning, market knowledge, and a well-distributed investment. With the right help and a solid strategy, your project can become a profitable and sustainable business.
👉 At Fitness Tech we help you make it happen. We advise you at every stage: from choosing the equipment to designing the space and initial marketing.
Ready to get started?
Contact us and discover how to set up your gym with professional solutions tailored to your budget.
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